My passion started as a young kid playing one on one for fun, with my dad. I remember the constant disappointing feeling when he would beat me at our game. I didn’t like the feeling of losing at basketball. That’s when I developed the drive and passion for basketball I have today. Now, I am starting this brand because I want to make a trendy but comfortable athletic wear accessible to people in my community. I have really big goals for this brand. 

I am hoping to give back to the basketball community like it has generously given to me throughout my childhood. I hope that through this business venture I am able to financially help kids play on teams they dream to be on, or even help pay towards support and equipment needed to help them grow in their sport. I also have big goals for basketball, that I am passionately chasing. Making it to the NBA is just one of them. I would love to coach kids and have as great of an impact as my coaches and mentors have had on me. Your purchases get us one step closer to reaching these goals and allow us to give back to our community in a ballin’ way.

Thank you to my family and friends. Without your support I wouldn’t have been able to accomplish even half of what I have accomplished today.

Elijah Colon